CASE STUDY
Families USA
PROJECTS:
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Media Relations Assessment and Planning
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Advocacy Communications Planning & Messaging for Oral Health for All Campaign and The Center on Health Equity Action for System Transformation
KEY OUTCOMES
Media Relations Assessment and Planning
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Assessed and improved the efficiency and impact of the media relations program.
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Refined the media relations strategy to track the quantitative and qualitative results it produced for Families USA’s policy analysis, advocacy, partnership development, technical assistance to states, and fundraising goals.
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Communications Planning & Messaging for Oral Health for All Campaign and The Center for Health Equity Action for System Transformation (HESTA)
Positioned Families USA and its Oral Health for All Campaign as the leading policy change actors on oral health issues with the Biden administration, federal lawmakers and a broader range of advocacy partners. Developed new creative outreach strategies, more authentic and engaging key messages and a fast-tracked communications action plan for Oral Health for All and The Center for Health Equity Action for System Transformation.
CLIENT TESTIMONIAL
Frederick Isasi, executive director, Families USA
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"We had a wonderful experience working with Gisele as a consultant with our media staff. She provided terrific expert and strategic advice that was directly relevant to our needs. Gisele also was incredibly professional; established and met her deadlines; dealt with staff issues with aplomb; and provided me, as executive director, with just the right level of engagement and information. I enthusiastically recommend Gisele as an expert communications consultant."
THE CHALLENGE
Media Relations Assessment and Planning
Assess current media relations activities and produce a strategic plan to:
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Help speed and expand the impacts of Families USA projects.
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Inspire journalists to tell Families USA's story to its target audiences.
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Fulfill the requirements of some grants for qualitative and quantitative news coverage of the programs they fund.
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Help strengthen Families USA's position as a national thought leader for achieving high-quality, comprehensive and affordable health care for all in America.
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Reaffirm Families USA's executive director as a thought leader of health care value, equity, coverage and consumer engagement.
Communications Planning & Messaging for Oral Health for All Campaign
During a critical 3-4 month critical window of opportunity following the election of President Biden, I was tasked with boosting advocacy communications efforts on Capitol Hill for Families USA's Oral Health for All Campaign. The program calls for expanding access to oral health care coverage to Medicare, (which currently excludes dental care), and improving states’ Medicaid adult oral health coverage.